Should You Invest in Mobile App Development

Today everyone is talking about Mobile App Development. Don’t look now but between the App store from Apple and Google’s Play Store there are over 1,000,000 apps to choose from.  More than likely you’ll find exactly what you and more importantly what your customers/clients are looking for. So why all the buzz about developing Apps?

I believe one of the reasons for a booming Mobile App Development business is that people don’t understand the power of today’s smart phones and more importantly don’t know how to turn their existing digital media (ie – their website) into a powerful mobile platform. When you say “mobile website” what pops into many people’s head it a boring, text only, stripped out stream of content that fails to showcase their unique value proposition. The next logical step for someone who want to reach their mobile users is to hire an App developer. While this isn’t bad in all cases, for most this is unnecessary.  The folks at MDG Advertising developed a great infographic comparing Mobile App vs. Mobile Website. Take a few minutes and compare App vs. Mobile.

Today’s mobile optimized websites offer a one stop digital home. Your customers/clients enjoy the same browsing experience on any device and you only have one platform to support.

If you’d like to know more about turning your existing website into a one stop platform, contact us and we’d be happy to walk you through the possibilities.